Care Unfiltered

Real talk on aging, care, & what’s next.

Where the CEO of Sensi.AI shares what the industry isn’t saying out loud.

Romi Gubes

CEO & Co-founder, Sensi.AI

As featured in

Romi Gubes
Romi Gubes speaking at a live event

“The senior care industry doesn’t need more noise. It needs technology that actually shows up.”

Romi’s story

Romi Gubes built Sensi.AI on a simple belief that no senior should face their aging journey alone. As a daughter, founder, and operator, she has spent years inside the gap between what seniors need and what the care system delivers.

Sensi started where the industry was most blind with zero visibility into the hours no one was watching seniors’ holistic care needs. Today Sensi runs across hundreds of thousands of homes, turning ambient audio into care intelligence that prevents hospitalizations and emergencies before they happen.

She speaks at the industry’s biggest stages, writes for its most-read publications, and has put Sensi’s mission on the NASDAQ tower in Times Square.  

The mission in numbers

Why this moment cannot wait.

$100M+

Raised to make AI work for seniors

and growing

$390B

Global market for senior care technology

and largely untouched

Billions

Sensi care insights delivered

and counting

On stage

Where Romi speaks

Founder Interview

AI with a Mission

Romi Gubes on raising $53M and building a mission-driven vertical AI startup redefining caregiving at scale.

Industry Insight

Revolutionizing In-Home Care with Sensi AI

Romi’s vision for what comes next for fractional care, workforce challenges, and home care.

The Power of Unified Intelligent Workflows

Less admin chaos, more meaningful care. Equip teams to build stronger client relationships and grow referral pipelines.

Home Care Innovation

Care Copilot OR Caregiver? The AND Story

Romi Gubes and Kristen Duell (First Light) on shifting from institutional to personalized, on-demand care.

Latest thinking

Care Unfiltered

  • Cut Through the AI Noise in Home Care

    Your inbox is full. Every pitch hits exactly the right note. And the problems they solve are indistinguishable from one another. What is it? AI noise.

The senior care industry doesn’t need more noise. It needs AI that actually shows up.

  • Here’s Why Veterans Need Care Intelligence

    Romi Gubes is CEO and cofounder of Sensi.AI, the world’s first Agentic Operating System for senior care. While numbers vary, up to 86% of veterans don’t use their VA health…

  • Home Care Has Been Flying Blind for Decades: Not Anymore

    Sensi.AI founder and CEO Romi Gubes on the senior care crisis, care intelligence, and what seven years of real-world audio data teaches you about keeping seniors safe. Before Sensi, I…

McKnights Home Care

Aging Intelligently: The Role of AI in Helping Seniors Remain Independent

How ambient AI intelligence is giving seniors real independence, without sacrificing safety or human connection.

2025

Forbes

AI Companions Are Redefining Elder Care: 3 Ways They Fight Loneliness

AI companions are going beyond safety alerts, they’re tackling the loneliness epidemic that quietly shortens lives.

May 2025

Sensi.AI's mission featured on the Nasdaq Tower in Times Square, New York

Stay Close

Message for everyone who cares.

To all daughters, sons, friends, care leaders and caregivers: join us in the movement to make sure no senior is ever left alone in their aging journey.

Featured on the NASDAQ Building · Times Square