Care Unfiltered

Real talk on aging, care, & what’s next.

Where the CEO of Sensi.AI shares what the industry isn’t saying out loud.

Romi Gubes

CEO & Co-founder, Sensi.AI

As featured in

Romi Gubes
Romi Gubes speaking at a live event

“The senior care industry doesn’t need more noise. It needs technology that actually shows up.”

Romi’s story

Romi Gubes built Sensi.AI on a simple belief that no senior should face their aging journey alone. As a daughter, founder, and operator, she has spent years inside the gap between what seniors need and what the care system delivers.

Sensi started where the industry was most blind with zero visibility into the hours no one was watching seniors’ holistic care needs. Today Sensi runs across hundreds of thousands of homes, turning ambient audio into care intelligence that prevents hospitalizations and emergencies before they happen.

She speaks at the industry’s biggest stages, writes for its most-read publications, and has put Sensi’s mission on the NASDAQ tower in Times Square.  

The mission in numbers

Why this moment cannot wait.

$100M+

Raised to make AI work for seniors

and growing

$390B

Global market for senior care technology

and largely untouched

Billions

Sensi care insights delivered

and counting

On stage

Where Romi speaks

Founder Interview

AI with a Mission

Romi Gubes on raising $53M and building a mission-driven vertical AI startup redefining caregiving at scale.

Industry Insight

Revolutionizing In-Home Care with Sensi AI

Romi’s vision for what comes next for fractional care, workforce challenges, and home care.

The Power of Unified Intelligent Workflows

Less admin chaos, more meaningful care. Equip teams to build stronger client relationships and grow referral pipelines.

Home Care Innovation

Care Copilot OR Caregiver? The AND Story

Romi Gubes and Kristen Duell (First Light) on shifting from institutional to personalized, on-demand care.

Latest thinking

Care Unfiltered

  • 5 Growth Strategies From Clay Foutch of Home Matters Caregiving

    I have watched Clay Foutch and his wife Kristina build Home Matters Caregiving from a single agency in Beaverton, Oregon into a franchise network operating in 17 states with 45…

The senior care industry doesn’t need more noise. It needs AI that actually shows up.

  • Dave Bean of Amada Senior Care Unlocks Relationships With Automation 

  • See Why Dr. Michelle Rankine Wins 85% of Her Business Through Referrals

    Every time I speak with Dr. Michelle Rankine,  she challenges the ideas I hold about senior care. Michelle owns a Right at Home franchise that serves the north Dallas suburbs…

McKnights Home Care

Aging Intelligently: The Role of AI in Helping Seniors Remain Independent

How ambient AI intelligence is giving seniors real independence, without sacrificing safety or human connection.

2025

Forbes

AI Companions Are Redefining Elder Care: 3 Ways They Fight Loneliness

AI companions are going beyond safety alerts, they’re tackling the loneliness epidemic that quietly shortens lives.

May 2025

Sensi.AI's mission featured on the Nasdaq Tower in Times Square, New York

Stay Close

Message for everyone who cares.

To all daughters, sons, friends, care leaders and caregivers: join us in the movement to make sure no senior is ever left alone in their aging journey.

Featured on the NASDAQ Building · Times Square