Insights - Sensi

Care Unfiltered

5 Growth Strategies From Clay Foutch of Home Matters Caregiving

I have watched Clay Foutch and his wife Kristina build Home Matters Caregiving from a single agency in Beaverton, Oregon into a franchise network operating in 17 states with 45 franchisee owners. What stands out about Clay is the systems thinking he brings to home…

Mai Le10 July 2026

Care Unfiltered

Dave Bean of Amada Senior Care Unlocks Relationships With Automation

Dave Bean, like so many successful senior care leaders, was first exposed to the industry while looking for Alzheimer's care for his father. When his father was first diagnosed, Dave had a thriving career in medical device and pharmaceutical sales. Even though there were challenges…

Mai Le9 July 2026

Care Playbooks

Why Is PACE the Most Underrated Growth Opportunity in Senior Care

Growing businesses know diversifying income streams can unlock growth. But when the subject of moving beyond private pay comes up, skepticism arises at pursuing government payer programs. The bureaucracy feels impenetrable, the sales cycle is long, and finding a unique value proposition seems unlikely. Still,…

Mai Le9 July 2026

Care Unfiltered

See Why Dr. Michelle Rankine Wins 85% of Her Business Through Referrals

Every time I speak with Dr. Michelle Rankine, she challenges the ideas I hold about senior care. Michelle owns a Right at Home franchise that serves the north Dallas suburbs in Texas, and supports approximately 2,000 hours of care per week. She sat down with…

Mai Le9 July 2026

Care Unfiltered

Alan Wikman of SYNERGY Grew His Business by Measuring Everything

Sensi has worked with Alan Wikman and his SYNERGY HomeCare franchise in Prescott, Arizona for a couple of years and one thing has always stood out: Alan thinks about his business differently than most agency owners I talk to. Alan lets data drive every decision.…

Mai Le9 July 2026

Care Unfiltered

Beth Copeland: Hire Before You’re Ready: A Counter-Intuitive Growth Strategy

Beth Copeland has been running Griswold Home Care for Sussex and Kent Counties since 2014. What started with 80 clients has grown to 7,600 hours of care per week with 260 caregivers, surpassing a $10 million milestone. Her agency had a 36% increase in revenue…

Mai Le9 July 2026

Care Unfiltered

Juan Tuason: Why AI Won’t Save Home Care Unless It Saves the Caregiver First

Juan is the founder and CEO of Paragon Home Care in Northern Virginia, founding partner of Paragon Assisted Living, and is a Dranesville District Commissioner on Fairfax County’s Commission on Aging. He leads a network of care services dedicated to helping older adults live with…

Mai Le2 July 2026

Deedre Schuckert of Resthaven onstage: Innovation senior care facility

Customer Stories

The Courage to Try:
Behind Resthaven’s Strategic Decision to Partner With Sensi.AI

Resthaven is a 81-year-old faith-based nonprofit senior living organization in Holland, Michigan. It operates across the full care continuum: assisted living, independent living, and skilled nursing. President and CEO of Resthaven Deedre Schuckert starts every board meeting with one question: What is the biggest risk…

Mai Le17 June 2026

Customer Stories

Carlos Camacho of Always Best Care Uses Sensi to Support Seniors Who Can’t Afford More

Home care owners often mention wanting to serve their community. Carlos Camacho, owner of Always Best Care Senior Services - Home Care Services in El Paso, is actually doing it. The way he set up his program is also a masterclass in smart growth. …

Mai Le28 May 2026

Care Unfiltered

Cut Through the AI Noise in Home Care

Your inbox is full. Every pitch hits exactly the right note. And the problems they solve are indistinguishable from one another. What is it? AI noise.

Mai Le22 May 2026

5 Growth Strategies From Clay Foutch of Home Matters Caregiving

Dave Bean of Amada Senior Care Unlocks Relationships With Automation

Why Is PACE the Most Underrated Growth Opportunity in Senior Care

See Why Dr. Michelle Rankine Wins 85% of Her Business Through Referrals

Alan Wikman of SYNERGY Grew His Business by Measuring Everything

Beth Copeland: Hire Before You’re Ready: A Counter-Intuitive Growth Strategy

Juan Tuason: Why AI Won’t Save Home Care Unless It Saves the Caregiver First

The Courage to Try:
Behind Resthaven’s Strategic Decision to Partner With Sensi.AI

Carlos Camacho of Always Best Care Uses Sensi to Support Seniors Who Can’t Afford More

Cut Through the AI Noise in Home Care

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