Innovation Journey
From creating and dominating the Care Intelligence category to becoming THE standard for senior care, it has been a humbling journey.
From creating and dominating the Care Intelligence category to becoming THE standard for senior care, it has been a humbling journey.
The industry’s most forward-thinking owners and operators gathered at Hotel del Coronado for three days of bold ideas, deep connection, and a firsthand look at what agentic AI makes possible in senior care. Teepa Snow, Kunu Kaushal, Clayton Foutch, and others shared perspectives on where the industry is headed – and what it takes to lead it there.

Sensi gathered top home care owners and senior living operators for a day of strategic sessions, hands-on AI demos, and peer-to-peer learning at SeaWorld Orlando. Speakers included operators from Comfort Keepers, Right at Home, Gracepoint Home Care, and Hummingbird, alongside Sensi’s own leadership team.

Sensi was named to Forbes Israel’s 2026 Next Billion Dollar Startups list, recognizing the company among 10 standout startups with the potential to become the country’s next unicorns. The honor followed 400% growth and Sensi’s expansion across thousands of care providers nationwide.
Sensi formally expanded its Care Intelligence platform to independent living, assisted living, and continuing care retirement communities. The milestone extended Sensi’s reach beyond the home and across the full care continuum, advancing its mission to help seniors thrive at every stage of their aging journey.

Sensi became a preferred partner of SYNERGY HomeCare, bringing its Care Intelligence platform to a nationwide network of more than 250 franchisees across 625 locations. The partnership gives agencies a unified approach to care, operations, and growth, helping teams deliver better care while building more sustainable businesses.
Sensi launched its unified Agentic Operating System, bringing care, operations, and growth together in a single intelligent workflow fueled by Care Intelligence. The launch marked Sensi’s evolution from a care intelligence platform into an AI-powered operating system built to help home care agencies deliver proactive care and scale without limits.

Sensi launched Project Uplift, a nationwide initiative recognizing the home care agencies helping older adults age at home with dignity. By bringing their often-unseen stories to a national audience, Sensi set out to spotlight the critical role these providers play in supporting seniors, families, and the broader care system.
Sensi hosted Sensi by the Riviera, bringing home care and senior living leaders together in Mexico for an immersive experience focused on the next era of Agentic AI. Through hands-on learning, expert insights, and peer connection, leaders explored new ways to strengthen care, operations, and growth while taking time to recharge.

Sensi hosted Sensi by the Shore, an immersive retreat bringing home care and senior living leaders together for three days of AI education, peer connection, and professional growth. The experience gave leaders dedicated space to recharge while exploring how AI could transform care, operations, and growth.

Sensi CEO and Co-Founder Romi Gubes brought Sensi’s mission to the Nasdaq Tower in Times Square, sharing her vision for a future where no senior is left alone in their aging journey. The milestone put Sensi on one of the world’s most iconic stages and reinforced the company’s commitment to helping older adults live with greater independence, safety, and joy.
Following 400% revenue growth over the prior year, Sensi raised a $45 million Series C led by Qumra Capital, bringing total funding to more than $98 million. The investment fueled Sensi’s expansion beyond Care Intelligence into AI agents built to transform care, operations, and growth.

Sensi’s dataset crossed a landmark threshold: more than 1,000 years of real-world senior care audio data, the largest of its kind in the industry. It’s the foundation behind 100+ care insights, making Sensi’s predictions more precise and its intelligence more trustworthy with every senior it serves.

Sensi was ranked #1 on CTech’s list of the most promising HealthTech startups of 2025, highlighting its rapid growth and use of AI to give care providers greater visibility into older adults’ evolving needs.

Sensi’s industry event brought together home care leaders and technology innovators around AI, innovation, and growth. The speaker lineup included Teepa Snow, Shep Maher of WestCap, and leaders from Home Instead, Senior Helpers, Visiting Angels, Griswold, Caring Senior Service, Always Best Care, Home Matters Caregiving, and Cypress HomeCare Solutions.

Sensi earned a Silver award in the Assistive Technology category at the 2024 McKnight’s Excellence in Technology Awards, recognizing its 24/7 Strategic Care Co-pilot and innovative use of AI to support better senior care.

Sensi was named one of Business Insider’s 22 most promising healthcare AI startups of 2024, recognizing the company among a select group using AI to transform healthcare and improve how care is delivered.
Sensi raised a $31 million Series B, co-led by Zeev Ventures and Insight Partners, following 3X year-over-year growth. At the time, Sensi supported more than 80% of the largest home care networks across 41 states, marking a major step in scaling Care Intelligence nationwide.
Griswold, a pioneer in non-medical senior care, announced its national partnership with Sensi, bringing 24/7 care intelligence to its franchise network nationwide. “We are excited about our preferred partnership agreement with Sensi.AI — they provide virtual care assessment and intelligence around-the-clock in clients’ homes, filling the void when a caregiver cannot be present,” said Griswold CEO Michael Slupecki. “This technology, simply plugged into the walls, captures audio data to detect anomalies and health risks, improving our ability to proactively adjust care plans and avoid unnecessary hospitalizations.”

Renowned dementia care expert Teepa Snow joined Sensi’s Advisory Board, bringing decades of experience and her Positive Approach to Care® expertise to help advance Sensi’s ability to identify cognitive changes and support more proactive, informed care.
Always Best Care, one of the leading senior care franchise systems in the United States, made Sensi available to franchisees nationwide as one of its core Special Solutions offerings. “Always Best Care has been an early adopter of technology solutions that help us raise the standard of care we deliver,” said President and CEO Jake Brown. “Adding this AI version of a 24/7 safety net to our suite of resources provides our franchise owners and their teams with another important tool to ensure the safety and well-being of our clients.”

Two of the most common and costly conditions affecting seniors, UTIs and pneumonia, often go undetected until it’s too late. Sensi added Suspected UTI and Suspected Pneumonia as dedicated insight types, using pattern recognition across bathroom habits, respiratory symptoms, vital sign changes, and behavioral shifts to surface early warning signs before they escalate – helping care teams intervene early and prevent hospitalizations.
Sensi raised a $14 million Series A led by Entrée Capital to accelerate its growth in the U.S. home care market and advance its AI technology. The round came less than a year after Sensi’s Seed funding, marking another major step in the company’s rapid expansion.
Sensi raised a $3.5 million Seed round led by Flint Capital to accelerate its expansion across the U.S. senior care market. At the time, Sensi was already operating across five states and working with two of the country’s largest home care franchises.

Sensi was founded in January 2019 by Romi Gubes, Nevo Elmalem, and Alon Brener, with a vision to deliver proactive care to every older adult across the world, and to be there for them throughout their aging journey. Nevo and Romi have been friends since university, and Alon joined as an early angel investor.



Set your pricing range in Growth Agent setup and it will share it with prospective clients from the start – so conversations begin on the right footing.

Not every lead is gone for good. Find the lead, click Restart Growth Agent, and outreach resumes.
It’s an easy way to reconnect with leads you’ve already invested in and capture opportunities that might otherwise stay dormant.


The Prolonged Inactivity insight is surfaced when no human activity has been detected for longer than expected based on that home’s established patterns.
Visible from the Carefeed and client pages, it gives your team the signal they need to check in before a situation escalates.

First Detection flags when a type of care event appears for the very first time for a given senior, displayed directly within the care event on desktop and mobile.
It helps your team spot meaningful changes that deserve attention rather than treating every event the same way.

Sensi automatically recognizes recurring events related to chronic conditions and moves them from the Carefeed to each client’s page.
This lets you focus on new or time-sensitive updates while known issues are stored in one convenient place.

Watchlist lets you pin up to 10 care events per client, configured from the client page or added directly from the Carefeed, so the items you’re actively monitoring never get buried.

Events by Hour of Day automatically aggregates care event data from the last 30 days by the hour, giving you a clear picture of when activity peaks for each client so you can schedule visits and adjust care plans accordingly.


Assign a trusted contact to receive High Level Alerts via text and/or email, with a prompt to follow up. This Keeps families informed and drives meaningful conversations with your agency.

Assign the Setup Manager role to grant team members limited access to client setup and archival via the mobile app, helping protect sensitive care data.

Gain more control over how and when you receive High-Level Alerts from Sensi, and customize alert preferences to align with your workday.

Add or remove users, assign team members to specific territories, and set user roles directly in the platform, saving time and reducing friction as your team grows.

Quickly move care summaries across systems with a simple copy paste, reducing time spent on manual info transfers.

Send one-way SMS updates to caregivers with no login required on their end. Sensi drafts the message, you make it yours, and caregivers always know the best next step.

Send one-way SMS updates to your clients’ loved ones directly from the platform. Sensi drafts a smart message you can quickly adjust, helping you build trust and keep families informed.

The Activity Log consolidates key actions such as caregiver recognition and assigned tasks in one place, organized by care event. With instant clarity on what’s been done, your team can confidently determine the best next step for every stakeholder.

Sensi Quest onboards new users through 21 days of daily questions, earning points and prizes along the way. Quick, engaging, and effective – no long tutorials required.

Push notifications expanded to include key care events like medication errors and cardiac issues, alongside your usual High-Level Alerts. Better visibility means faster response and smarter time management, wherever you are.

The Recurring Event Tracker provides a 30-day lookback into events that keep reappearing, helping your team identify emerging care patterns before they become urgent. Paired with built-in recommendations, it gives you the context to take the right action at the right time.

The Summary Report delivers a concise weekly email straight to your inbox. It surfaces opportunities to drive client and caregiver retention, increase billable hours, and reduce hospitalizations, plus a snapshot of Sensi team usage and activation.

The Sensi Growth Hub gives your agency access to tailored strategies, proven messaging, and customizable templates to elevate the quality of care and drive business success.

Access and manage Sensi from your mobile device, so you can take quick action on critical data in the field and make timely care decisions wherever you are.

The Playback Indication Log shows who has played the audio clip or read the text transcription for any care event, and when – just hover over the Read or Played indicator. Less time checking in with your team, more time spent on care.

Sensi surfaces Spanish audio snippets alongside English transcripts for care-related events, so you can provide better care to existing Spanish-speaking clients and expand your reach to new families.

Care events are now even more granular. For example, cardiac pain is High Priority, while cardiac history dialogue is Good to Know.
Critical events are displayed prominently so your team always knows what needs attention now versus what to keep an eye on.

Care event notifications now include a transcript alongside the audio, beginning before and ending after the clip for added context. Once viewed, the transcript is marked as Read, so your team knows what’s already been seen.
