Sensi HQ
701 Brazos Street
Austin, Texas 78701
Contents
Brand Overview & Core Principles
About Sensi
Sensi’s agentic OS platform fueled by care intelligence empowers care providers to deliver 24/7 superior senior care, optimize operations, and scale efficiently, freeing teams from the chaos and burnout.
Mission Statement
To unleash growth, productivity, and purpose for care operators, empowering every senior to safely age in place through care intelligence.
Core Company Values
- Innovation: Continuously pushing the boundaries of what AI can do to deliver immense value to the care industry.
- Integrity: Ensuring the highest standards of accuracy, security, and privacy in all our services.
- Empathy: Understanding and meeting the needs of care recipients and providers alike.
- Reliability: Providing consistent and dependable solutions that care agencies can trust.
Brand Voice & Tone
Voice: Professional, empathetic, and provocative. Sensi acts as a strategic partner for home care agencies and care operators as well as an extended family member for seniors and families.
Tone: Conversational yet informative, with a focus on clarity. Sensi is the superhuman that agencies have dreamed of, making them into superheroes.
Sensi Logo
Logo Usage
Primary Logo: The Sensi.AI logo should always be used in its primary color format on a white or neutral background for maximum visibility and brand consistency.
Prohibited Modifications: Do not alter the color, proportions, or orientation of the Sensi.ai logo. Do not add any effects (such as drop shadows, gradients, or outlines).
Sensi Colors
Color Palette
Primary Colors: Utilize the brand’s primary colors for all marketing and communication materials. These colors are integral to maintaining brand recognition and should not be altered or replaced.
General text should be set in ‘Gray 500’ (#1C2538)
Top-level headings should be set in ‘Blue 600’ (#005799)
Secondary headings should be set in ‘Blue 400’ (#0091FF)
The primary background color should be ‘White’ (#FFFFFF)
Alternate background color should be set in ‘Blue 50’ (#E0F2FF)
Sensi Color HEX Codes
Blue 50
#E0F2FF
Blue 100
#C2E4FF
Blue 200
#80C8FF
Blue 300
#42ADFF
Blue 400
#0091FF
Blue 500
#006CC0
Blue 600
#005799
Blue 700
#004275
Blue 800
#002B4D
Blue 900
#001729
Gray 500
#1C2538
Purple 50
#EFEDFC
Typography
Usage
Sensi Typeface: Open Sans
Open Sans should be used for all headings, subheadings, and body text. This typeface reflects the brand’s modern and professional aesthetic.
Language & Messaging
- Consistency: All messaging and language used in conjunction with Sensi.AI must align with the brand voice and tone guidelines outlined.
- Approved language can be found in the table as well as assets outlined below for different personas.
For Agencies
What is Sensi
Sensi.AI is the world’s first AI Operating System for senior care, fueled by years of real-world care data and advanced audio AI. It delivers predictive insights, operational automation, and growth acceleration across the home care ecosystem.
Sensi is HIPAA compliant.
Agentic OS For Senior Care
Care Agent: Continuously assesses and predicts care events for a 360° view of seniors’ physical, cognitive, and emotional well-being.
Ops Agent: Manages daily operational chaos, from scheduling to no-shows, so care partners can focus on caregiving and client relationships.
Growth Agent: Automates demand management to fast track growth.
How Sensi Works
Sensi is the standard of care.
- Plug in Sensi care pods within seconds.
- Access client insights via desktop and anytime anywhere via mobile app.
- Manage multiple locations with exceptional proactive care.
For Seniors/Families
What is Sensi
Sensi is your virtual care companion – Relentless. Holistic. Affordable.
Meet Sensi, your virtual care companion. Sensi works behind the scenes round the clock, ensuring seniors live their best life.
Whether it’s physical issues such as falls,
UTIs, medication errors, or cognitive health issues like memory impairment and lack of companionship, Sensi automatically detects and alerts your care agency to take necessary actions.
Experience blended care that provides a
holistic approach to a senior’s needs.
Benefits of Sensi
Avoid Hospitalizations
Minimizing hospital trips and cutting healthcare costs.
Reduce Burden on Family Caregiver
Continuously assessing seniors’ health.
Prolonged Independence at Home
Allowing elderly to age in place, where they love.
How Sensi Works
Easy as 1-2-3
- Sensi care pods instantly plugged in.
- Care need detected.
- Care team alerted.
For Senior Living Communities & Care Continuum Providers
What is Sensi
With Sensi’s HIPAA-compliant technology, your residents/patients can experience holistic, proactive care with data-backed intelligence.
- Always-on virtual care assessment via audio technology
- Timely intervention with holistic care intelligence
- Personalized care plans matched with caregiver expertise
Benefits of Sensi
Avoid Hospitalizations
Sensi provides data-backed insights so your residents/patients can experience proactive care.
Personalized Care
Sensi matches residents/patients with best caregiver to offer exceptional care.
Enhanced Senior Well-being
Sensi provides a 360-degree understanding of residents’/patients’ physical, emotional, and cognitive needs.
How Sensi Works
Easy as 1-2-3
- Sensi care pods instantly plugged in.
- Care need detected.
- Care team alerted.
Media Assets
For Agencies
Sensi.AI Website – overall messaging and positioning under Home page and Product page.
Do not use or reference language, messaging, or branding elements from Resources section>Blog.
Sizzle Video – 2-minute video describing the what, why, and how of Sensi
For Referral Partners
Deck and 1 pager – for our customers to use to pitch to their referral partners
Prohibited Modifications
Do Not: Change or reinterpret the brand’s core messaging.
Do Not: Use alternative language that deviates from the tone of Sensi.ai. Only use language that is already stated in the assets.
Co-Branding
White Labeling Policy
No White Labeling. Sensi must always be identified by name. Any product or service using Sensi technology must include the Sensi brand (e.g., Powered by Sensi or Powered by Sensi.AI).
Non-Negotiable Brand Integrity: The Sensi.AI name and branding elements (including logos, name, and language) must not be altered, removed, or white-labeled under any circumstances.
Usage Agreement: Partners or third parties who wish to use Sensi.AI’s brand assets are required to follow these guidelines closely. Partners with an official co-branding agreement with Sensi must use the language provided by Sensi when describing the offering and must include the logo.
Paid Advertisement Policy
Using Sensi in any paid advertising, including search, social, or other digital channels, is not permitted.
Correct Usage of Co-branding
<Partner Logo> + Sensi.AI
Sensi.AI – Available Via <Partner Logo>
<Partner Logo> – powered by Sensi.AI
Correct example when describing Sensi:
“Meet Sensi, your virtual care companion. Sensi works behind the scenes round the clock, ensuring seniors live their best life.”
Incorrect Usage of Co-branding
<Partner logo> – <White label name >
<White label name >
Incorrect example when describing Sensi:
“Meet Guardian Angel, your virtual care companion. Guardian Angel works behind the scenes round the clock, ensuring seniors live their best life.”