Romi Gubes is CEO and cofounder of Sensi.AI, the world’s first Agentic Operating System for senior care.
We’ve all read enough reports on the aging crisis to know what they say. Caregiver shortages. Rising costs. Turnover at 77%. Those statistics are concerning, but they leave out what it feels like to lose your independence, or what it means to have someone show up for you. What those stats leave out are the human stories that put the “care” in senior home care
When you visit a home, you realize that the moments happening inside tell you a lot about the daily lives of the inhabitants. You can track wellbeing in the quiet signals, the early warning signs, and the patterns that predict a crisis before it arrives. We worked with nurses, caregivers, social workers, physical therapists, and occupational therapists to catalog that information and build Sensi. That dataset of over 1,000 years of real-world audio keeps our seniors safe. But technology alone isn’t the solution, we work in lockstep with the caregivers who show up every day.
The bond between a caregiver and the person they care for is unlike almost any other. And almost none of that gets recorded. We want to change that with Project Uplift.
What happens in a home goes beyond statistics
The home care industry generates enormous amounts of data: outcomes, hospitalizations, cost of care. Yet there is almost no record of the moments that define the work caregivers do.
Like Alan Wikman of SYNERGY HomeCare in Prescott Valley, Arizona, whose 99-year-old client lost his wife of 65 years and with that, his interest in engaging in activities. Alan’s team went beyond managing his ADLs, they built a care plan around what mattered to him, figuring out when he wanted to go to the park, get ice cream, or be social. “That’s one of my favorite stories,” Alan said, “to be able to give him some additional hope after his wife passed.”
Or, Bryan Burns of Comfort Keepers in Gainesville, Florida, who built a “family room” in his care management system where caregivers post pictures and activities, so families who live far away still feel connected to their loved one’s life.
And, there’s Bob Nations of Senior Helpers in Napa, California, who was watching football on a Sunday afternoon when a care alert came through from Sensi. His onsite caregiver assured him everything was fine. Bob trusted his instincts anyway and asked them to check on the daughter next door. She was having a seizure. His intuition and the awareness Sensi provided meant she was able to get help in time.
These stories happen thousands of times a day, in every state and province, in every type of senior care setting. Virtually none of it gets recorded, shared, or celebrated.
We know this because we see it. Our own care data shows 80% of calls for help go unaddressed. Sixty percent of cardiac-related events go unnoticed. Home care workers often catch what others miss, usually with minimal resources and almost no recognition from anyone except the families they serve.
Numbers describe a problem. Stories make people care about it. If we want more families to trust home care, more talented people to choose it as a career, and more policymakers to invest in it, everyone needs to hear what happens inside these homes every day.
Introducing Project Uplift: Local Legends of Care
Today we launch Project Uplift: Local Legends of Care, an effort to collect and share the stories of home care agencies and senior living facilities.
It’s free. It takes less than three minutes to submit. It’s open to every established home care agency in the US and Canada.
This is not a contest. It’s a record. Caregiving is work that belongs at the center of every conversation about aging in North America. Right now, it’s largely invisible. Project Uplift is how we fix that.
We aren’t looking for high production value. We want authenticity. Share a moment that shows why you and your team do what you do.
What happens after you submit to Project Uplift
Every qualified agency that submits will have its story shared across Sensi’s channels, reaching families, care professionals, and advocates nationwide. You’ll also receive an invitation to the Sensi Learning Circle, our private community for care leaders, and access to our virtual Business Excellence Summit.
We’re going further for select agencies. Ten agencies will be chosen for a professionally produced local TV media feature alongside a Sensi executive. Fifty agencies will receive three months of Sensi’s AI Growth Agent at no cost. And, another 50 agencies will be invited to join us at Sensi in Paradise, our complimentary home care retreat.
Project Uplift is taking submissions and will continue to amplify select stories throughout the summer. It’s free. It takes three minutes. Share yours at sensi.ai/uplift.
FAQs
Why is it important to share real stories from working in home care?
What the numbers in the caregiver crisis don’t tell you is what actually happens inside a senior’s home every day: the moments that shape whether families trust home care, whether talented people choose it as a career, and whether policymakers treat it as the essential service it is. Most of those moments go unrecorded. When they get told, they change minds. When enough of them get told, they change the conversation entirely. That’s why Project Uplift exists.
Every qualified agency that submits gets their story shared across Sensi’s channels, reaching families, care professionals, and advocates nationwide. You’ll also receive an invitation to the Sensi Learning Circle and access to our virtual Business Excellence Summit. For select agencies, we’re going further: a local TV media feature, three months of Sensi’s AI Growth Agent at no cost, and an invitation to Sensi in Paradise, our complimentary home care retreat. Beyond the recognition, families make care decisions based on trust. A real story from your agency, shared with a national audience, builds that trust in a way no ad ever could.
We’re looking for real submissions that highlight why you and your team do this work. Consider the type of story you’d tell a friend and recount later when giving a caregiver a raise. It could be a caregiver who noticed something was wrong before anyone else did. An owner who went out of his way on a day off because a client needed help. A small gesture that restored someone’s dignity. If it made you stop and think “this is why we do this,” that’s the story we want. Read other Uplift submissions to inspire you.
