Home care agencies across the U.S. face rising demand, workforce shortages, and stronger competition. During Sensi.AI’s Power of Many leadership session, home care owners shared real strategies they use today to overcome these challenges. These insights offer practical actions that help agencies keep caregivers and attract new talent. The Sensi.AI survey revealed clear growth patterns across marketing, technology, and review generation. Find out how care leaders are growing their home care business.
A. Marketing & Community Outreach
Challenge: Home care agencies struggle to stand out in crowded markets and maintain strong referral pipelines.
Key strategies include:
- “Add a strong marketing leader to guide outreach.”
- “Deliver cinnamon rolls to local doctors through team visits.”
- “Run social campaigns supported by QR codes.”
- “Volunteer with social workers to build trusted relationships.”
- “Create partnerships with hospitals, attorneys, and veterans groups.”
- “Increase Google and Caring.com reviews with Care Pro bonuses.”
- “Grow post-op clients by contacting surgical centers.”
- “Increase TikTok activity to reach new audiences.”
- “Use CRM tools to track leads and conversions.”
- “Remove care minimums to increase care starts.”
- “Run monthly promotions with Fox13 partner offices.”
- “Engage new referral marketers to expand connections.”
- “Hire a nurse to strengthen clinical credibility.”
- “Send newsletters and host events like office fish fries.”
- “Partner with local TV stations for higher visibility.”
- “Offer community blood-pressure screenings for outreach.”
- “Strengthen relationships with providers through consistent visits.”
- “Improve follow-up processes after service completion.”
- “Reduce low-value networking events.”
- “Use QR codes on staff badges for fast reviews.”
- “Add additional marketers to grow referrals.”
- “Conduct weekly marketing field days.”
- “Grow through acquisition and client referrals.”
- “Visit referral sources consistently.”
- “Build strong relationships with local facilities.”
- “Invest in a strong social media strategy.”
B. Sensi.AI & Technology
Challenge: Leaders face rising care complexity and need tools that reduce risks and support stressed teams.
Key strategies include:
- “Share Sensi.AI insights with referral partners.”
- “Set KPIs and guide behavior using Sensi.AI data.”
- “Improve hours per client through Sensi.AI insights.”
- “Expand DDs contracts with stronger visibility.”
- “Use Sensi.AI to enhance care and increase efficiency.”
- “Celebrate growth supported by Sensi.AI systems.”
C. Increasing Reviews & Lead Conversion
Challenge: Home care buyers depend on online reviews, yet many agencies struggle to collect reviews consistently.
Key strategies include:
- “Use consistent follow-up processes to improve satisfaction.”
- “Add QR codes for fast and easy review collection.”
- “Double review numbers through structured outreach.”
How Sensi.AI Supports Home Care Growth
Care leaders work hard to grow their agencies, strengthen referrals, and deliver excellent outcomes for seniors. Sensi.AI supports this mission with AI-powered insights, real-time documentation clarity, and stronger operational visibility. Our technology helps agencies improve care quality, protect caregiver time, and build community trust.
Sensi.AI stands beside care leaders as a committed partner focused on improving senior care nationwide. We help agencies grow, streamline operations, and deliver safe, consistent support for clients and caregivers.
Ready to grow your home care agency? Connect with Sensi.AI today and discover how we support sustainable and scalable growth.
